GAFA Graduation Project
2024
'Ordinary' drew inspiration from the grid structure of the 'Audio-Technica LP60 turntable' to design a Western-style font based on the turntable, used in music and record cover packaging.
The text of the music comes from five classic lines in the movie 'Soul' I converted these lines into audio tracks using the turntable-style Western font. By deconstructing and reorganizing the letters, I aimed to convey the emotions and themes of the movie.
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Event Visual Design
2021
'It is a Romantic Selling Project' is a flower-selling event, including event planning and visual design. The project focuses on the 'flower vendors' in the streets of Guangzhou, highlighting small, everyday individuals in the city—street flower sellers. The design aims to convey the cultural atmosphere of Guangzhou, bringing flowers and poetry into the daily life of the city.
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Product Design
2022
Blind pathways in many places have become mere decorations. We often wonder: why do we never see blind people using them? While these tactile paths are everywhere in our cities, they remain empty.
Starting from this question, this design project investigates the common phenomenon of blind pathways being obstructed and misused. I apply these insights to food packaging, creating an interactive experience for consumers. While enjoying the product, people engage with the packaging and gain awareness about blind pathways and their current state. My goal is to help build a more inclusive society for the visually impaired.
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Poster Design
2023
Resumes reduce people to useful productivity metrics, and job interviews feel like selling products. Personal profiles become commodity labels.
This project surveyed friends working in design, finance, real estate sales, and live streaming. Based on industry traits, it summarizes humorous 'product-like' descriptions, creates corresponding digital humans using MetaHuman, and examines modern society's efficiency-driven tendency—where both collective groups and individuals tend to become tools.
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Book Design
2021
'Flowing Tombstone' collects cringe-worthy social moments, full of laughs as you read. However a joke happens, everyone plays a part in shaping social reality.
As the audience in real life, we can overlook small missteps to spare others embarrassment. When seeing awkward performances, remember we all fumble sometimes—no need to mock.
As performers, when we break social norms, we can playfully bend reality with humor instead of feeling ashamed.
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College Entrance Exam Impersonation Scandal
2022
'Life Rewriting' uses the 2022 College Entrance Exam impersonation scandal to explore social justice. Fairness isn't jargon—it's a fundamental human need.
Employing visual metaphors with exam-related objects, it creates layered collage techniques to narrate 'real vs. fake' stories. This evokes viewers' memories of the exam while calling attention to social injustice—a timeless issue where any of us could become victims of unfairness.
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Cell Phone zombies
2022
In our digital era, people are increasingly surrounded by technology, often lost in virtual worlds. The natural randomness of movement and cultural evolution fade in digital spaces, replaced by overwhelming information flows that obscure real-world connections.
This project personifies smartphones, documenting "digital abduction" cases through photography and interviews. It blends ambient social sounds with electronic tones from devices, converts this audio into visuals, and overlays them onto photos—expressing how the virtual world invades reality.
The final work shows disorienting visuals of chaos, realignment, and dislocation—mirroring fragmented modern relationships—to spark reflection on technology's impact on human connections.
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Book Design
Wing Chun
2022
This book is all about the 'Hand' in Wing Chun. We believe touch is the key sense here – that 'listening to energy' starts with your hands. We explore how your hands feel and understand force during a fight. It’s about connecting the physical moves you see with the deeper, almost invisible wisdom behind Wing Chun’s fighting skills.
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2024
'Guo Xiangqian Ink Painting Exhibition Catalogue' breaks traditional ink art conventions through 'deconstruction and reassembly'. The catalog employs asymmetrical grids, creating dynamic tension between presence and absence. Flexible columns transcend paper's physical limits, breathing new life into layouts.
Typefaces with soft curves echo ink's texture, forging a symbiosis between text and ink imagery.
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2021
Poster design for Guangzhou Library's 40th Anniversary Academic Symposium Core Concept: Features a book silhouette as the primary graphic, visually defining the library's identity.
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Xiaojun Wen