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浪漫贩卖计划
It Is a Romantic Selling Project




卖花活动视觉设计/


浪漫贩卖计划的项目理念是让花和诗意进入市井日常，让普通人也能感受生活中的美好触动，着眼于城市中的微小个体——街头卖花人。

通过访谈对话的形式了解他们的工作，最终选择一位卖花人在深入访谈后进行个性化设计，通过设计介入增加品牌形象部分，用花束包装，诗歌卡片，活动海报等手段作为接触点，将<花和诗歌>两种至上浪漫的事物结合，不仅仅给买花人带来视觉与嗅觉的触动，更通过文字的意境给买花者情感上的抒发闸口。
The concept of the Romantic Trafficking Project is to bring flowers and poetry into the daily life of the city, so that ordinary people can also feel the beautiful touch of life, focusing on the tiny individuals in the city - the street flower sellers.

Through interviews and dialogues to understand their work, and finally choose a flower seller to personalize the design after in-depth interviews, through the design intervention to increase the brand image part of the bouquet packaging, poetry cards, event posters and other means as a contact point to the two supreme romantic things combined, not only to give the buyer of the flowers to bring the touch of the visual and olfactory senses, but also through the textual meaning to give buyers of the flowers emotionally expressive gateway. It not only brings visual and olfactory touches to the buyers, but also gives the buyers an emotional outlet through the meaning of words.


Visual Design for Flower Selling Campaign/






设计背景/

Background

  1. 浪漫贩卖计划是一次卖花活动，主要内容为一次活动策划与活动主视觉设计。
  2. 项目聚焦于广州街头贩卖浪漫的群体，旨在向人们传达广州这座城市的人文气息，例如推车卖气球的人、卖花人、街头歌手等，最终锁定在卖花的摊贩。
设计调研/

Research

  1. 现有包装视觉效果简陋单一。
  2. 现有包装方式不便于携带，多数消费者买花后会乘坐地铁。
  3. 消费者精神体验满足度不够。
设计构思/

Idea

  1. 以影像﹑照片的方式收集广州这座城市角落中贩卖浪漫的群体的形象﹑故事﹐以人文关怀的视角重新看待他们，后期通过设计介入使他们获得认同感。
  2. 项目将与﹤花﹥有关的诗句与歌词排印在卡片上并随赠在花中，不仅给买花人带入﹤视觉与嗅觉﹥的触动，更通过文字的意境给人们情感上的抒发闸口。

























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