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橘品天下集团化橘红茶叶礼盒
Tangerine World Group
Huazhou Tangerine Tea Gift Set
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项目是为橘品天下集团设计的化橘红茶礼包装。化州橘红是广东省茂名市化市特产，同时化州橘红是一味传统中药，具有理气宽中、燥湿化痰，消食的功效，故设计中优先呈现橘红是一味药材的功效。
The project is a gift package of Huazhou Tangerine Red Tea designed by Tangerine Product World. Huazhou Tangerine Red is a specialty of Maoming City, Guangdong Province, and a national geographic indications product of China, meanwhile, Huazhou Tangerine Red is a traditional traditional Chinese medicine, which is capable of regulating qi and relaxing the middle and drying dampness and resolving phlegm, and eliminating food, so the design gives priority to the presentation of Tangerine Red as a medicinal herb.
设计构思/
Idea
- 方案一视觉图形选择用现代感的几何图形元素进行重新和重构，将橘红与橘红切片进行抽象化处理成统一图形，保留橘红与橘红切片原有茶包采用中药材典型标签的形式，强调橘红中药材的特性。
- 方案二用化州橘红生产基地的地形元素进行抽象化处理，用几何造型的节奏感表现生产基地山势起伏的美感。茶包采用环绕式的标签，完整展现基地的景色，包装内淡雅的白纸搭配重墨的包装外盒。
